Who are
you under
Who are
you under
Who are
you under
Who are
you under
PRESSURE?
PRESSURE?
PRESSURE?
PRESSURE?
01
//THE PROBLEM
WHY WE EXIST
//THE PROBLEM
WHY WE EXIST
Pressure isn’t the problem.
How people relate to it is.
Pressure isn’t the problem.
How people relate to it is.
AEVOS exists to transform the role pressure plays in human performance.
Not by reducing it or stepping around it, but by equipping people and teams with the tools and structure needed to meet pressure with clarity, consistency and intent.
We harness pressure as a catalyst for growth through engaging games; using it to reveal real behaviour, develop adaptive capability and build transferable performance that endures when it matters most.
02
//Our method
Three focuses
//Our method
Three focuses
PRESSURE
PRESSURE
decoded.
PERFORMANCE
PERFORMANCE
Unlocked.
Way
of
NEW
A
learning.
A
NEW
WAy of learning.
Way
of
NEW
A
learning.
decoded.
PRESSURE
unlocked.
PERFORMANCE
A
NEW
Way
of
learning.
Pressure exposes real behaviour and system response, while creating the conditions in which psycho-behavioural performance is shaped and refined.
01
02
03
The physics of pressure
Explore pressure as a measurable load acting on human systems. Learn how it shapes behaviour, focus, and execution, as well as how interpretation and structure determine whether performance is amplified or undermined.
The psychology of performance
Understand how people think, feel and respond under pressure. Observe how those patterns shape decision-making and execution when demand increases.
The mechanics of resilience
Resilience isn't innate; it's trainable, built through identity-based systems that sustain performance when pressure escalates.
The physics of pressure
Explore pressure as a measurable load acting on human systems. Learn how it shapes behaviour, focus, and execution, as well as how interpretation and structure determine whether performance is amplified or undermined.
The psychology of performance
Understand how people think, feel and respond under pressure. Observe how those patterns shape decision-making and execution when demand increases.
The mechanics of resilience
Resilience isn't innate; it's trainable, built through identity-based systems that sustain performance when pressure escalates.
03
//Who We Are
Our purpose
//Who We Are
Our purpose
A human
PERFORMANCE
PERFORMANCE
PERFORMANCE
COMPANY.
A human
PERFORMANCE
COMPANY.
WE BUILD FROM THE WORLD OF ELITE SPORT
AEVOS is built on the principles that underpin performance at the highest level of professional sport, where pressure is constant, feedback is immediate, and failure is public.
Our approach applies these principles through carefully designed, activity-led experiences that place people under realistic pressure and sustain focus and participation through engagement and enjoyment. In these conditions, learning accelerates. Attention is high, stakes feel real, and curiosity is active.
By combining movement, structured challenge, and reflection, we create practical learning environments that are demanding yet energising. Spaces where pressure sharpens clarity, adaptability, and sustainable performance rather than being avoided or managed away.
This is professional performance thinking, applied beyond sport.
04
//Team
ORIGIN STORY
//Team
ORIGIN STORY
Born.
from.
Born.
from.
Born.
from.
Born.
from.
PRESSURE.
PRESSURE.
PRESSURE.
PRESSURE.
AEVOS was formed through the convergence of two performance journeys, shaped by a shared language of pressure and execution. In these environments, pressure was constant and performance carried public consequence. Feedback was immediate, margins were small, and outcomes reflected preparation without insulation.
In this context, pressure was not something to be avoided or managed away. It functioned as a performance amplifier, strengthening well-conditioned behavioural architecture while exposing misaligned performance behaviours quickly and without ambiguity. This is what elite sport does. It reveals what holds under load and creates the conditions for psycho-behavioural optimisation through repeated exposure.
AEVOS represents the codification of those conditions. A disciplined approach to understanding how performance holds, adapts, and scales under pressure, translated into a method that others can now apply beyond sport.
James McLaughlin
Co-Founder, Former Professional Cyclist
James McLaughlin raced professionally on the UCI Europe Tour, representing Great Britain internationally and competing at three Commonwealth Games. His progression through the sport followed a conventional elite pathway, moving from national-level success as a junior, through France’s amateur system, and into the professional ranks with Madison Genesis in 2015. Across three seasons on the European circuit, he fulfilled leadership and support roles, particularly in mountainous terrain and multi-day stage races. Alongside team responsibilities, James also competed as a time trial specialist, recording a sixth-place finish at the 2018 Gold Coast Commonwealth Games. In 2020, his professional career was brought to an abrupt end following a road traffic accident. The injury marked a permanent departure from competitive sport and initiated a longer period of reflection on performance, pressure, and identity beyond just having a number on his back. That transition now informs his work at AEVOS.
James McLaughlin
Co-Founder, Former Professional Cyclist
James McLaughlin raced professionally on the UCI Europe Tour, representing Great Britain internationally and competing at three Commonwealth Games. His progression through the sport followed a conventional elite pathway, moving from national-level success as a junior, through France’s amateur system, and into the professional ranks with Madison Genesis in 2015. Across three seasons on the European circuit, he fulfilled leadership and support roles, particularly in mountainous terrain and multi-day stage races. Alongside team responsibilities, James also competed as a time trial specialist, recording a sixth-place finish at the 2018 Gold Coast Commonwealth Games. In 2020, his professional career was brought to an abrupt end following a road traffic accident. The injury marked a permanent departure from competitive sport and initiated a longer period of reflection on performance, pressure, and identity beyond just having a number on his back. That transition now informs his work at AEVOS.
Oliver Hoskins
Co-Founder, Former Professional Rugby Player
Oliver has recently retired from a 15-year Professional Rugby career. Joining a professional system for his hometown team, the Western Force, at the age of 14; pressure shaped Oliver into who he is today. He quickly shot through the ranks, representing Australia at two Junior World Cups, and becoming the youngest tight-head prop in the Western Force’s history to play Super Rugby at the young age of 20. He then moved to the UK and played for London Irish, earning 170 caps, finishing in the top-10 most games ever for the club, being in line to play many more before the club unfortunately went into administration. Along the way he played for Australia against England at Twickenham in November 2021. Recently he finished his career after two seasons at Saracens; a juggernaut of European club rugby. Before finally going home to play against the legendary team; The British & Irish Lions, in their recent Australian tour.
Oliver Hoskins
Co-Founder, Former Professional Rugby Player
Oliver has recently retired from a 15-year Professional Rugby career. Joining a professional system for his hometown team, the Western Force, at the age of 14; pressure shaped Oliver into who he is today. He quickly shot through the ranks, representing Australia at two Junior World Cups, and becoming the youngest tight-head prop in the Western Force’s history to play Super Rugby at the young age of 20. He then moved to the UK and played for London Irish, earning 170 caps, finishing in the top-10 most games ever for the club, being in line to play many more before the club unfortunately went into administration. Along the way he played for Australia against England at Twickenham in November 2021. Recently he finished his career after two seasons at Saracens; a juggernaut of European club rugby. Before finally going home to play against the legendary team; The British & Irish Lions, in their recent Australian tour.
05
//Workshops
FOR HIGH-PERFORMERS
//Workshops
FOR HIGH-PERFORMERS
PERFORMANCE
PERFORMANCE
PERFORMANCE
PERFORMANCE
Pathways.
Pathways.
Pathways.
Trained bY
Trained by
Trained bY
PRESSURE.
PRESSURE.
PRESSURE.
For Businesses
For Individuals
For Businesses
PRESSURE TO PERFORMANCE
Applied pressure training for individuals and teams.
A dynamic, activity-led workshop designed to reveal how you perform under pressure and equip you with the tools to operate at your best when stakes rise.
Built from elite sport and behavioural science.
What’s included
Applied pressure simulations
Real-time behavioural insight
Practical performance tools
Team performance language
Guided debrief and integration
Personalised Performance Playbook
Best For
Teams under sustained pressure
Leaders operating in high-stakes environments
Organisations seeking execution, not motivation
Outcome
Clearer thinking. Stronger execution.
Pressure turned into a performance advantage.
For Businesses
RESILIENCE REBUILT
Identity-led resilience development for individuals and teams.
A deeper, applied pathway designed to strengthen the internal systems that sustain performance over time. Resilience Rebuilt focuses on identity, behaviours and recovery under sustained pressure, not short-term coping or intensity.
Built from elite sport, behavioural science and real-world performance environments.
What’s included
Identity-based resilience framework development
Applied pressure simulations through activities
Behavioural pattern recognition under sustained load
Adaptive regulation and pivot strategies
Shared resilience and performance language
Guided debrief, integration and consolidation
Dedicated Resilience Performance Playbook
Best For
Teams operating under sustained pressure
Environments where performance must endure, not spike
Organisations seeking durable performance, not short-term gain
Leaders responsible for others under ongoing load
Outcome
Stronger identity under pressure.
Greater adaptability and emotional regulation.
Resilience that supports sustained, high-level performance over time.
For Businesses
For Individuals
For Businesses
PRESSURE TO PERFORMANCE
Applied pressure training for individuals and teams.
A dynamic, activity-led workshop designed to reveal how you perform under pressure and equip you with the tools to operate at your best when stakes rise.
Built from elite sport and behavioural science.
What’s included
Applied pressure simulations
Real-time behavioural insight
Practical performance tools
Team performance language
Guided debrief and integration
Personalised Performance Playbook
Best For
Teams under sustained pressure
Leaders operating in high-stakes environments
Organisations seeking execution, not motivation
Outcome
Clearer thinking. Stronger execution.
Pressure turned into a performance advantage.
For Businesses
RESILIENCE REBUILT
Identity-led resilience development for individuals and teams.
A deeper, applied pathway designed to strengthen the internal systems that sustain performance over time. Resilience Rebuilt focuses on identity, behaviours and recovery under sustained pressure, not short-term coping or intensity.
Built from elite sport, behavioural science and real-world performance environments.
What’s included
Identity-based resilience framework development
Applied pressure simulations through activities
Behavioural pattern recognition under sustained load
Adaptive regulation and pivot strategies
Shared resilience and performance language
Guided debrief, integration and consolidation
Dedicated Resilience Performance Playbook
Best For
Teams operating under sustained pressure
Environments where performance must endure, not spike
Organisations seeking durable performance, not short-term gain
Leaders responsible for others under ongoing load
Outcome
Stronger identity under pressure.
Greater adaptability and emotional regulation.
Resilience that supports sustained, high-level performance over time.
06
//Testimonials
Voices
Trusted By Professionals
From all walks of life
Natalie B.
Managing Director, Swipe Right PR
"AEVOS is unlike any corporate training I’ve experienced. It completely changed my perception of pressure and how I can use it… Pressure became my performance ally.”
Maria V.
Head of Sustainability, Alpha Real
“A focused, dynamic session that reframed pressure as a performance tool… immediately applicable to high-stakes presentations.”
Diane A.
workshop attendee
“Pressure is largely about perception. Once that clicked, it changed how I approach both work and life.”
Oscar D.
Founder, Oscars of London
“I’m under pressure every single day… it’s left me confident that I can handle pressure and adapt when things go wrong.”
Ben M.
CMS, Lawyer
“Demonstrating the impact of pressure through practical tasks made it clear how pressure affects performance… immediately relevant to my work.”
Jack A.
Creative Director, Rookie Media Ltd.
“Understanding pressure has improved my professional life and made me far calmer in tough, high-pressure situations.”
//Testimonials
Voices
Trusted By Professionals
From all walks of life
Natalie B.
Managing Director, Swipe Right PR
"AEVOS is unlike any corporate training I’ve experienced. It completely changed my perception of pressure and how I can use it… Pressure became my performance ally.”
Maria V.
Head of Sustainability, Alpha Real
“A focused, dynamic session that reframed pressure as a performance tool… immediately applicable to high-stakes presentations.”
Diane A.
Workshop attendee
“Pressure is largely about perception. Once that clicked, it changed how I approach both work and life.”
Oscar D.
Founder, Oscars of London
“I’m under pressure every single day… it’s left me confident that I can handle pressure and adapt when things go wrong.”
Ben M.
CMS, Lawyer
“Demonstrating the impact of pressure through practical tasks made it clear how pressure affects performance… immediately relevant to my work.”
Jack A.
Creative Director, Rookie Media Ltd.
“Understanding pressure has improved my professional life and made me far calmer in tough, high-pressure situations.”
Natalie B.
Managing Director, Swipe Right PR
"AEVOS is unlike any corporate training I’ve experienced. It completely changed my perception of pressure and how I can use it… Pressure became my performance ally.”
Maria V.
Head of Sustainability, Alpha Real
“A focused, dynamic session that reframed pressure as a performance tool… immediately applicable to high-stakes presentations.”
Diane A.
Workshop attendee
“Pressure is largely about perception. Once that clicked, it changed how I approach both work and life.”
Oscar D.
Founder, Oscars of London
“I’m under pressure every single day… it’s left me confident that I can handle pressure and adapt when things go wrong.”
Ben M.
CMS, Lawyer
“Demonstrating the impact of pressure through practical tasks made it clear how pressure affects performance… immediately relevant to my work.”
Jack A.
Creative Director, Rookie Media Ltd.
“Understanding pressure has improved my professional life and made me far calmer in tough, high-pressure situations.”
Natalie B.
Managing Director, Swipe Right PR
"AEVOS is unlike any corporate training I’ve experienced. It completely changed my perception of pressure and how I can use it… Pressure became my performance ally.”
Maria V.
Head of Sustainability, Alpha Real
“A focused, dynamic session that reframed pressure as a performance tool… immediately applicable to high-stakes presentations.”
Diane A.
Workshop attendee
“Pressure is largely about perception. Once that clicked, it changed how I approach both work and life.”
Oscar D.
Founder, Oscars of London
“I’m under pressure every single day… it’s left me confident that I can handle pressure and adapt when things go wrong.”
Ben M.
CMS, Lawyer
“Demonstrating the impact of pressure through practical tasks made it clear how pressure affects performance… immediately relevant to my work.”
Jack A.
Creative Director, Rookie Media Ltd.
“Understanding pressure has improved my professional life and made me far calmer in tough, high-pressure situations.”
Natalie B.
Managing Director, Swipe Right PR
"AEVOS is unlike any corporate training I’ve experienced. It completely changed my perception of pressure and how I can use it… Pressure became my performance ally.”
Maria V.
Head of Sustainability, Alpha Real
“A focused, dynamic session that reframed pressure as a performance tool… immediately applicable to high-stakes presentations.”
Diane A.
Workshop attendee
“Pressure is largely about perception. Once that clicked, it changed how I approach both work and life.”
Oscar D.
Founder, Oscars of London
“I’m under pressure every single day… it’s left me confident that I can handle pressure and adapt when things go wrong.”
Ben M.
CMS, Lawyer
“Demonstrating the impact of pressure through practical tasks made it clear how pressure affects performance… immediately relevant to my work.”
Jack A.
Creative Director, Rookie Media Ltd.
“Understanding pressure has improved my professional life and made me far calmer in tough, high-pressure situations.”
07
//FAQ
Concerns
Frequently
Asked Questions
01
Who is AEVOS for?
02
What makes AEVOS different?
03
What does an AEVOS session look like?
04
Is AEVOS only for athletes?
05
What outcomes can clients expect?
06
How do I get started with AEVOS?
06
//FAQ
Concerns
Frequently
Asked Questions
01
Who is AEVOS for?
02
What makes AEVOS different?
03
What does an AEVOS session look like?
04
Is AEVOS only for athletes?
05
What outcomes can clients expect?
06
How do I get started with AEVOS?
//FAQ
Concerns
Frequently
Asked Question
Who is AEVOS for?
What makes AEVOS different?
What does an AEVOS session look like?
Is AEVOS only for athletes?
What outcomes can clients expect?
How do I get started with AEVOS?
07
//FAQ
Concerns
Frequently
Asked Questions
01
Who is AEVOS for?
02
What makes AEVOS different?
03
What does an AEVOS session look like?
04
Is AEVOS only for athletes?
05
What outcomes can clients expect?
06